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StrategyCorps is a team of former retail and business
bankers, and other professionals who are experts in checking line-up
strategy, account design, and marketing and branch sales effectiveness.
We have previously worked directly with banks in the retail or business
checking areas. Our collective experience with checking accounts
is over 120 years. We complement our experience by continuously
studying and learning from banks with the most successful performing
and innovative personal and business checking line-ups.
Founded in 2000, StrategyCorps is headquartered in Nashville, TN
with offices throughout the U.S. serving our client base. Our founding
partners have grown several successful companies serving the banking
industry in the areas of deposit gathering, fee revenue generation,
small business lending, online career management, marketing publications,
and corporate governance. These companies — including StrategyCorps
— today count more than 5,000 banks of all sizes as clients,
resulting in nearly ten million bank customer relationships.
Why does StrategyCorps focus solely on checking accounts?
Because they are the low cost deposit and fee income lifeblood of
your bank. They are your bank’s primary and perpetual link
to your customers. Customers call the bank with their checking account,
“My Bank”. So when your bank has the customer’s
checking account, it is best positioned to own more financial relationships
with that customer.
If your customers have a positive experience related to their checking
account relationship – a deftly handled account opening or
change, no surprise or hassle fees, or account benefits that save
them time and money – then those customers will keep more
money in your bank, buy other services and products, maintain their
relationship longer and be more profitable.
Research states the present value of a personal checking account
is around $2,500 and $7,500 for a business checking account. So
it handsomely rewards your bank to prioritize and implement successful
personal and business checking strategies. Banks with an organically
growing, profitable retail and business-checking portfolio experience
stock valuation premiums up to 15% (BAI, 2004).
What is your bank doing to improve its checking line-up
performance?
Take a few minutes to get to know StrategyCorps better by learning
about our proven solutions. Read what our clients say about us.
Review the results we have generated for our bank clients. Then
envision this happening at your bank.
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