the BaZing brand


It's your checking account.


BaZing brings you the power to claim your space in the life of the modern consumer—to influence their spending behaviors and to show up in the moments you're needed most.


Download the Marketing Catalog

Our BaZing Marketing Catalog features in-branch items, training materials and digital marketing for your website and social media. Each item stays true to the BaZing brand, with a variety of powerful imagery and customizable colors to enhance your own brand. 

We understand that you likely have branch merchandise, such as posters and window clings, as well as an inventory of other printed materials, such as placemats, that feature the old BaZing branding. We encourage you to use this as an opportunity to update your inventory and to try out some new ways to promote your BaZing account!

If you'd like to order materials from the catalog, simply reach out to your account manager. 

Transitioning to the new brand

The current branding of BaZing launched in February 2016. If you're still working to transition your financial institution's BaZing product to the new brand, we've compiled all the information you'll need, including:

  • About the brand, logo and colors 

  • activating customers on the BaZing Website

  • BaZing Local materials

  • The BaZing Style Guide

  • Account Manager contact Info

About The Brand

If you could have any superpower, what would it be? 

BaZing gives your financial institution the power to connect with your customers—to be a resource for everyday purchases as well as life's most important spending decisions.

BaZing is playful. It is full of life, because it was created to impact the lives of your customers.

BaZing evokes interest. It is compelling in a way that makes a lasting bond with current and new customers.

Every aspect of the BaZing brand was designed to represent these 3 things:  Powerful. Playful. Compelling.


About the new LOGO AND COLORs

The BaZing logo with the icon and logo-type is the default for general use. 


Download the logos here.

You'll also need to replace the logo on your bank or credit union's website that links customers to You can download the new website logo here in Green or Black.

BaZing colors include:



Your Checking Account, powered by BaZing

While some of our financial institutions use the name "BaZing Checking" and use our standard colors and logo, others may choose their own unique checking account name, which is "powered by BaZing." In this case, your checking account name remains prominent, and the BaZing name simply serves to "power the account." The brand was created to be easily customizable for your unique use. 

Download the logos here.


activating customers on the BaZing Website

If your financial institution currently uses in-branch employee activation, here's how to activate customers online:

  • Log in to your BaZing account.
  • The "Activate" link to activate new customers is now in the top navigation.
  • Click the link and continue to follow the steps shown.  

If you're not utilizing in-branch employee activation, this is a great time to take advantage of this feature! To learn more, simply contact your account manager.

BaZing Local Materials

With the new brand, we have also updated the brochure used to assist in signing up new merchants to the discount network. 


We also now offer a 1-page alternative for promoting the network with merchants that is cost effective and easy to print in-house.



Plus, the window cling for merchants to display in their store has been updated. You can request any of these items by contacting your account manager. 


The Style Guide

Our BaZing Style Guide includes logo and usage specifications, colors, typography, imagery, mobile app info and more on the creation of the brand.

Download your copy here, and simply contact your account manager to request supporting art files.

Account Manager Contact Info

If you'd like to order materials from the catalog, or if you have questions about anything related to the brand, feel free to reach out to your account manager. 

Tracy Sullivan 615-263-7733

Tracy Sullivan

Kate Kimbrough 615-263-7732

Kate Kimbrough

Taylor Corum 615-263-7721

Taylor Corum

Alex Kent 615-263-7752

Alex Kent



It's our mission to help you discover your voice in a new age of communication and to empower you to share with customers all the value you bring to the world. 

With a modern touch, a playful attitude and an approachable concept, BaZing's branding works to enhance your product, spark interest, create conversation and allow you to play a starring role in your customers' financial wellbeing.

Let these guidelines and our team be your resources throughout the branding of your checking account, powered by BaZing. Just remember, always use your powers for good ;)

- The StrategyCorps Team