Nashville, Tenn. — StrategyCorps, a leading provider of innovative online and mobile-based consumer checking solutions, was honored with a Best in Bank Customer Experience Award for the category of Best Mobile Experience by a Fintech Provider for its rewards-based mobile app BaZing. The company was publicly recognized for the award at the recent Bank Customer Experience Summit in Chicago, along with six other recipients awarded in other categories. StrategyCorps was the only domestic fintech company to receive the award.
Hosted by Networld Media Group, the Best in Bank Customer Experience Awards honor banks and fintech providers that offer innovative branches or technologies that focus on enhancing the customer experience. The award recognizes recipients in four categories: Best Branch Experience (encompassing three subcategories: large bank, small/medium bank and international bank), Best ATM/Self-Service Experience, Best Mobile Experience by a Financial Institution and Best Mobile Experience by a Fintech Provider (including international fintech and US fintech subcategories). Winners are selected by a panel that includes the editors of ATM Marketplace and Mobile Payments Today as well as highly regarded industry analysts and consultants.
StrategyCorps’ BaZing solution is a customizable rewards-based mobile app offering benefits that add value to bank customers’ day-to-day lives, including access to over 300,000 local merchant discounts nationwide, cell phone protection, roadside assistance and identity theft protection. Utilizing a robust network of geofences, the app delivers a personally tailored notification experience that pushes user-selected deals directly to customers’ smartphones when they’re near a merchant with an available discount. Used as part of the product design of a bank’s retail checking lineup, the app generates customer-friendly fee income and delivers a customer experience typically not expected from a checking product. BaZing is customizable to each institution’s brand and product name and partners with national retailers as well as local small businesses, including the bank’s customers, to create heightened community brand awareness.
“The purpose of BaZing is to provide a checking-based solution that lets financial institutions boldly go beyond offering just basic accounts. In doing so, banks get more engaged customer relationships based on value-rich, differentiated benefits and customers get immediate and relevant returns on those benefits by saving their hard-earned money when they spend it on everyday things and protecting personal items they can’t live without in the modern world, like their mobile phones,” said Mike Branton, managing partner of StrategyCorps. “Being recognized with a Best in Bank Customer Experience Award that’s specifically designed to highlight companies striving to heighten customer experience is an honor and a true indication that we’ve been able to achieve the award’s intention.”
StrategyCorps is a Nashville-based company that works with financial institutions nationwide to deliver mobile and online consumer checking solutions that enhance customer engagement and increase fee income. StrategyCorps gives financial institutions the power to be more present in the lives of modern consumers with their premier products, BaZing and CheckingScore. For more information, visit www.strategycorps.com.