- 166% increase in gross new accounts
- 61% increase in fee income
- Significant increase in amount of customers in fee-based checking accounts
“The account was built with new BaZing benefits, which are not only better but easier to use. Replacing a cracked screen on a cell phone is relevant. Local discounts are relevant. Our front line can sell it because they use it and believe in it.” — Jennifer Anderson, VP of Marketing at The Farmers Bank
“Dave showed us the method that StrategyCorps used to look at individual accounts and plug those account holders into a similar Civista Bank account. We increased our service fee income, while customers gained the Choice Checking benefits of discounts, insurance coverage and more." — Bob Cox, SVP of Retail Banking for Civista Bank
A CheckingScore analysis was performed to identity single service accounts. Of those accounts, 16,500 were upgraded into the new Elite Checking, built with the benefits of BaZing and launched within a new lineup of just four accounts.
“Businesses are thrilled to learn it’s not anything out of pocket other than the offer. Any kind of hesitation is that they’re not sure we’re correct in saying there’s not a cost to be on the app.”
— Debbie Lessor, SVP Relationship Manager at Eagle Bank and Trust
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