Deliver your best account lineup.

Protect the relationships your financial institution has with customers by rising to the challenge of making your products more relevant, more valuable and overall better than the competition.

Our two solutions — a mobile app powered by BaZing and our CheckingScore analysis tool — provide an unmatched approach to delivering a modern, top-performing lineup.



modern mobile benefits

Local discounts, cell phone protection, roadside assistance and more benefits are impactful to customers' lives and add tremendous value to your accounts.

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Optimizing your relationships

CheckingScore prescribes product upgrades to protect your best, most profitable relationships, while fixing and growing the unprofitable ones.

More on CheckingScore →

View the latest BAI Executive Report

“Our increase in non-interest income tracked almost exactly where it was forecasted, at about an 80% lift.”

Get your copy of the latest BAI Executive Report to see how client Southern Bank in Mount Olive, N.C. changed course in the era of free checking, and how they instead added value to their checking accounts and increased their non-interest income.


Get consumer checking performance intelligence from our latest report, including results tracking nearly 4.5 million checking account relationships with over 600 million data points from hundreds of financial institutions nationwide.

See how your financial institution compares with key performance benchmark examples, such as:

  • More than one third of checking accounts are contributing less than 4% of total checking related revenue.
  • Super Relationship customers (generating more than $5,000 in annual revenue) make up only 11% of all checking relationships, but generate 56% of total revenue.

Take advantage of these and more metrics and our report observations and recommendations as you consider what to do to make your checking lineup perform better.

Take the Test

FOMO, bae, cray, squad…
Test your Millennial vocabulary to see if you’re in the know on these words and phrases.

Plus, test your knowledge on today’s most popular apps with our Digital Leadership Test and see how your financial institution's digital offerings compare. 

We're a Top Place to Work in Nashville!

We're excited to announce we've been named in the 2017 Top Workplaces in Nashville by The Tennessean!

Discover more about our company and career opportunities.