Capital One, American Express and U.S. Bank are among the first banks to introduce customers to Amazon’s Alexa as their financial digital assistant. And as conversational interfaces continue to make their way into technology, Bank of America makes plan to release their own in-app assistant Erica.
There's been a significant shift in the retail landscape and the way people prefer to purchase. Today's consumers expect more than just the ability to buy a product or, in the case of credit unions, conduct basic transactions. Instead, they expect a full-fledged experience.