The Great Deposit Race: Optimizing the “Less is More Strategy”

Choosing a proactive strategy to prune unproductive accounts may seem radical By Gregg Early It may seem counterintuitive to think that the best way to build primacy, grow deposits organically, and generate more non-interest income is to focus on determining which accounts aren’t financially productive and how to fix that relationship with your FI. Community…

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What Banking Can Learn from Amazon Prime

By Mike Branton   Building a fair exchange of value in a subscriber-first ecosystem is a winner for consumers and Amazon. If there’s one program that stands well above all others as the greatest marriage of a digital retail products selling platform and value-based subscription pricing, it is Amazon Prime. The numbers don’t lie, making…

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Rethinking the Small Business Checking Playbook

By Dave DeFazio This article was previously published on BankDirector.com Even before interest rates rose, community banks and credit unions were battling megabanks, regional banks and the new wave of digital banks and fintechs to keep and attract traditional retail and small business checking account customers. This battle is for only a small percentage of…

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Navigating Beyond the “Free Checking” Era in Business Checking

By Dave DeFazio The era of simply offering a free checking account for business checking customers is done. And community FIs’ biggest competitors – megabanks and digital banks – are well aware of that. They’ve been busy adding value to their business checking accounts, especially in the past few years. Unfortunately, it’s not the same…

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Revitalize Your SMB Checking Accounts and Take on the Megabanks

By Gregg Early A study done by the Independent Community Bankers Association (ICBA) revealed that community banks provide about 60% of SMB loans nationwide. That puts community financial institutions at the center of their communities. It also means that SMBs are a crucial part of a healthy community FI’s portfolio. Both these axioms are the…

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