MaxChecking

The economics of consumer checking have changed. New sources of fee income are desperately needed to fill the gaps left by Reg E and Dodd Frank. What do you do?

Don't panic and start imposing hassle fees and customer despised requirements like minimum balances with a penalty fee to get more fee income. Or try to charge customers for services you've been giving away for free the last decade. Or just blindly convert all your free checking accounts into fee-based accounts.

The reality is you'll only generate a little more fee income with these old tactics while successfully making your customers mad at you, particularly the most profitable ones. Plus your employees will wonder if you really know what you're doing. Don't risk customer attrition and employee dissatisfaction. Time to try some new and unique.

MaxChecking is a relationship-based solution generating significant customer-friendly fee (non overdraft) income from existing and new checking account customers ($70-$100 per year per account). It delivers traditional and non-traditional bank benefits that customers want (and are willing to pay for) in their checking accounts like merchant funded discounts and identity theft protection programs. We guarantee your customers will be happier. Your frontline will be more excited. And your checking account profitability will be better than you've ever seen.