By Sicily Axton
Originally posted on TheFinancialBrand.com May 21, 2015
For banks and credit unions, the ability to capture a photo of a bill can also capture the attention of consumers and increase mobile engagement.
When First Financial Bankshares, Inc. was the first in the nation to launch mobile photo bill pay in 2012, they proved that the leading innovators of the financial industry are not always the big banks.
Today, customers of First Financial Bank who use Picture Pay log in to their bank app 20% more often than those who don’t use the product. Plus, mobile photo bill pay users make nearly 100% more billing transactions than online bill pay customers – the average Picture Pay user does 13 transactions per month, while the average online bill pay user does seven.
“We’re happy with the usage we’re seeing,” said Jeff Casey, Senior Vice President of Alternate Delivery Channels at First Financial, based in Abilene, Texas. “It’s not a channel that’s going to overtake the online option in the near future, but it creates very loyal customers who are wonderful evangelists for the products.”