People's modern behaviors play a huge role in the way you evolve your products — Like the relationships they have with their phones, how they like to shop and their feelings about banking. 

We hit the streets to ask real customers about all of those things, giving you the answers that can help write the next chapter of your bank's customer connection strategy.

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Explore our industry articles for more of our latest consumer research in retail banking, Fintech, mobile banking, marketing and beyond.