| We will recommend specific line-up strategies,
account composition, marketing approaches and sales activities.
We will take an active role in fulfilling and implementing all aspects
of our customized, simple solutions. We will be rewarded when your
bank is rewarded for its checking success as the lion’s share
of our compensation is performance-based.
We begin with a focused qualitative assessment of your bank’s
current situation and marketplace. We quickly evaluate things like:
- Is your bank’s line-up attracting enough new customers?
Retaining enough customers? Are too many new customers opening
a free account? And if so, why?
- Why does your bank have the checking accounts it offers?
- How does your bank’s line-up and marketing compare with
your primary competitors?
- Do your branch personnel effectively offer, sell and service
your bank’s checking customers?
After we get an understanding of your bank’s current situation,
marketplace and goals for your checking account line-up, we get
to work building customized solutions to significantly improve the
productivity of your checking line-up – new account acquisition,
customer retention and cross-selling, and fee income growth.
We may evaluate just an account or two, tweak your line-up or revise
your entire approach. No matter our solution, it is completely supported
by the required level of investment and projected financial impact.
Your bank will clearly understand the potential return on investment
and be provided benchmarks to measure actual results.
StrategyCorps has the capability and capacity to implement all
aspects of our solutions – such as creative design and layout
of marketing/sales material, list and mail management, sales effectiveness
training, and performance management and reporting.
In no more than 90 days, we will build and implement
simple and customized solutions based on your bank’s particular
situation and marketplace. Your bank’s initial investment
is relatively small to get our assessment, recommendations, strategy
implementation and training. Once the solution is implemented, we
are paid on a “perform as you go” basis. So we are rewarded
only when your bank is rewarded for results.
To find out how we can specifically help your bank with its personal
or business checking account line-up, call us at 888-577-6933 or
email us.
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