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Why Credit Unions Need to Venture Beyond the 'Big 5' of Mobile Banking
Originally posted on CUBroadcast.com April 7, 2015
According to StrategyCorps Partner Dave DeFazio, there are five mobile banking "must haves" today:
- Mobile banking
- Mobile bill pay
- Mobile deposits
- ATM/branch locator
- P2P payments
If you have those, you are meeting the needs of today's increasingly mobile consumer. If not, you better get on the stick. But, as we all know, the FI market continues to evolve at a breakneck pace and CUs must be ready for it. So we asked Dave what's on the not-so-distant horizon when it comes to mobile services -- venturing beyond the big five, if you will, that keeps your members happy and loyal to your credit union.
Breaking the Mobile Banking Mold
As more and more consumers are relying solely on their mobile devices, banks have to provide mobile products that their customers want and need. In this video, Dave DeFazio of StrategyCorps shares how some community banks are moving their mobile banking applications beyond the standard transactions.