Learn how American State Bank of Iowa's mobile coupon app is a win for customers, local businesses and the bank itself. See the latest Main Street Focus article of IB Magazine's December 2017 issue.
“The account was built with new BaZing benefits, which are not only better but easier to use. Replacing a cracked screen on a cell phone is relevant. Local discounts are relevant. Our front line can sell it because they use it and believe in it.” — Jennifer Anderson, VP of Marketing at The Farmers Bank
A CheckingScore analysis was performed to identity single service accounts. Of those accounts, 16,500 were upgraded into the new Elite Checking, built with the benefits of BaZing and launched within a new lineup of just four accounts.