Advice-driven banking

Accenture 2015 North America Consumer Digital Banking Survey

Recent report from Accenture shows customers want advice-driven banking, including 54% of customers interested in banks locating discounts. 

"Most consumers (79%) define their banking relationship as transactional... This trend is bad news for banks. It reflects a fundamental problem for the industry. When customers think about what the bank offers, most think about commodity banking products and services rather than unique value for their broader financial lives."