Mobile Strategies

Why Credit Unions Need to Venture Beyond the 'Big 5' of Mobile Banking

Originally posted on CUBroadcast.com April 7, 2015

According to StrategyCorps Partner Dave DeFazio, there are five mobile banking "must haves" today:

  1. Mobile banking
  2. Mobile bill pay
  3. Mobile deposits
  4. ATM/branch locator
  5. P2P payments

If you have those, you are meeting the needs of today's increasingly mobile consumer. If not, you better get on the stick. But, as we all know, the FI market continues to evolve at a breakneck pace and CUs must be ready for it. So we asked Dave what's on the not-so-distant horizon when it comes to mobile services -- venturing beyond the big five, if you will, that keeps your members happy and loyal to your credit union.

Keep reading at CUBroadcast.com →

How Ally Bank Unified the Online, Mobile and Tablet Experience

How Ally Bank Unified the Online, Mobile and Tablet Experience

By researching what their customers wanted in an online and mobile banking platform, Ally Bank has delivered a unified experience that is purposeful to users, enhances their product strategy and has obvious competitive advantages, all while living true to the Ally brand.

How Modern Consumers are Redefining Their Relationships with Banks

How Modern Consumers are Redefining Their Relationships with Banks

Consumers’ relationships with banks are becoming dependent on how products and mobile banking fit in with their lifestyles. And if that relationship is going downhill, customers are much quicker to break up with their bank. That’s why leading banks are on the prowl to find the next great way to offer more than just the basics. They’re adding interesting features to mobile, introducing ways to help customers save money and offering more relevant benefits — all to create positive, lasting relationships with customers.