Retail Banking Strategy

What if Amazon Offered a Checking Account?

What if Amazon Offered a Checking Account?

Amazon Prime, Video, Music, Fresh, Alexa—all loved by many, but would consumers also care for an Amazon checking account? One recent survey says that, yes, a subscription based, value-added checking account is the best thing since free two-day shipping.

What Bankers Should Know About Consumer Checking Financial Performance

What Bankers Should Know About Consumer Checking Financial Performance

We actively track, quantify, rank and analyze nearly 4 million checking account relationships of community financial institutions nationwide. See our latest research that reveals the bottom line reality of checking.

Making Interest Checking More Interesting

For consumers, having an interest checking account these days is, well, uninteresting.

Financial institutions only pay a few basis points of an interest rate at most, which requires a significant balance to generate meaningful interest income to customers. Even high-yield checking accounts average just 1-2 percent, but with qualifying balances capped around $10,000, customers annually make barely enough to go out for a nice dinner for two.