Social Media

Banks and Social Media: The Customer's View

Banks and Social Media: The Customer's View

What do real customers say about what they expect from their bank on Facebook or other social media sites?

We simply asked them. 

The quotes you'll find throughout this article are from a series of “man on the street” style marketing research videos recorded by StrategyCorps in Nashville, Tennessee. The people who participated in this research were asked questions about how banking fits in with their lifestyles, one prominent topic being social media.