Feb. 13, 2017
StrategyCorps, a provider of innovative mobile and online consumer checking solutions, has recently added seven new clients: People’s Bank, Rio Grande Valley Credit Union, Iowa Bankers Association, Central National Bank, Heritage Bank, Pennsylvania Federal Credit Union and Diamond Lakes Federal Credit Union.
Financial Institutions that partner with StrategyCorps experience a two-fold payoff: one, growing the financial contribution from their checking portfolio – retention, acquisition and non-interest income, and two, modernizing their checking products to be more relevant, valuable and appealing than competitors.
To accomplish this, StrategyCorps utilizes two solutions, a mobile app powered by BaZing and a proprietary analytical tool called CheckingScore. These tools provide an unmatched empirical and market-based approach that delivers a simple, top-performing product lineup, incorporating leading edge technology and awesome benefits which today’s consumers need to save their hard-earned money and protect important personal assets like their mobile phones.
“For the past few decades, we’ve maintained a focus on acquiring smaller financial institutions, which led to a mix of different account types we had to maintain,” said Amanda Rolfs, Marketing Manager for Central National Bank. “With StrategyCorps, we’ve been able to streamline our account types to be the most valuable and efficient for our customers, which has not only helped us successfully meet their needs, but also the unique goals of our institution.”
“After searching high and low for a new checking program that would be appealing to our unique mix of customers, we found StrategyCorps and were immediately impressed with the BaZing mobile offering, as well as the checking account benefits they offered,” said Tami Donovan, Compliance Officer for Rio Grande Valley Credit Union. “For our members, which represent a wide range of ages, benefits such as mobile phone protection and roadside assistance truly appealed to everyone as do the wide range of on-demand deals for businesses in our area.”
StrategyCorps’ BaZing solution is a mobile rewards based app created with fresh benefits that positively impact customers’ everyday lives, such as delivering nearby local merchant discounts and name-brand national retailer offers right to their phones. BaZing can be customized to the financial institution’s brand and institution or product name.
In addition to BaZing, StrategyCorps’ CheckingScore analytical tool allows a financial institution to rank each checking customer’s total relationships with their institution. This provides the bank or credit union with empirical insight into which accounts provide deep and profitable relationships versus shallow ones who do not. StrategyCorps then uses this information to simplify the new line-up through state-of-the-art product mapping of existing accounts to the new line-up. The result is increased profitability and higher levels of engagement to all customers.
“In today’s market, checking products are more important than ever to attract new customers/members and retain existing ones. These products have to provide attractive benefits and rewards through mobile and online access to not only deliver a positive user experience but also improve the financial performance of an institution’s consumer checking portfolio,” said Mike Branton, Managing Partner for StrategyCorps. “By partnering with StrategyCorps, each of these seven institutions has provided their customers and members with great checking account products that do these things to position themselves as the primary go-to financial institution for their customers and members.
StrategyCorps is a Nashville-based company that works with hundreds of financial institutions nationwide to deliver mobile and online consumer checking solutions that enhance customer engagement and increase customer-friendly fee income. StrategyCorps gives banks and credit unions the power to be more relevant in the lives of today’s consumers with their consumer checking products. For more information, visit www.strategycorps.com.