Nashville, Tenn. — StrategyCorps, a leading provider of innovative online and mobile-based consumer checking solutions, was selected as the winner of the Best Digital Banking (Online/Mobile/Tablet) Solution in the tenth annual BankNews Innovative Solutions Awards for its rewards-based mobile app, BaZing. The Innovative Solutions Awards recognize companies that have introduced or significantly enhanced products designed to help community banks become more efficient, expand their capabilities and, ultimately, better serve their customers.
BaZing’s rewards-based mobile app delivers value-rich, in-demand benefits that enhance customers’ daily lives, like providing over 360,000 local merchant discounts nationwide, national retailer discounts, travel and entertainment savings, cell phone protection, roadside assistance and identity theft protection. Customizable to each bank’s brand and name, the local merchant discounts in the BaZing app are all geofenced to offer a personally tailored, geographically-based push notification experience when customers are near a relevant deal. As part of BaZing, StrategyCorps works with its bank clients to add their local small business customers to create heightened bank brand awareness in the local business community. Used as part of the StrategyCorps’ analytics and product design of a bank’s retail checking lineup, BaZing enables banks to generate customer-friendly fee income and reward selected customers by delivering additional value to the bank’s checking accounts.
“BaZing modernizes commoditized retail checking products by delivering benefits that are extremely relevant in customers’ daily lives. It also further monetizes inherently unprofitable checking products, whether that be generating customer-friendly fee income or rewarding customer loyalty,” said Mike Branton, managing partner of StrategyCorps. “Being recognized with the Innovative Solutions Award, that’s specifically designed to highlight out-of-the-box solutions to banks’ most challenging issues, provides further evidence that what BaZing delivers in terms of a great customer user experience and a material contributor to the bank’s bottom line is working extremely well in today’s banking marketplace.”
Each year, BankNews recognizes one winner in each of the award’s four categories: Best Authentication/Fraud/Cybersecurity Solution, Best Consulting/Outsourcing/Training Solution, Best Digital Banking (Online/Mobile/Tablet) Solution and Best Management/Operations/Processing Solution. Winners are selected through a voting-based system and are featured in the November print issue of BankNews.
“The readers of BankNews have spoken,” said Bill Poquette, editor-in-chief of BankNews. “Tough and perceptive critics all, they say the winners of this year’s Innovative Solutions Awards offer the best technology in their respective categories. That is a pretty strong endorsement of these firms’ wares and service.”
StrategyCorps is a Nashville-based company that works with financial institutions nationwide to deliver mobile and online consumer checking solutions that enhance customer engagement and increase fee income. StrategyCorps gives financial institutions the power to be more present in the lives of modern consumers with their premier products, BaZing and CheckingScore. For more information, visit www.strategycorps.com.