The Financial Brand Forum Conference Presentation from StrategyCorps: The Amazon Prime Effect

NASHVILLE, Tenn.--(BUSINESS WIRE)--Subscription services are quickly becoming the dominant pricing strategy for the world’s most savvy marketers, triggering fundamental shifts in consumer behavior and the way people buy. At this year’s Financial Brand Forum Conference in Las Vegas, Nev., Dave DeFazio, partner at StrategyCorps, will present to bank and credit union marketers about learning from these types of digital trendsetters in order to drive beyond transactions and connect with the digital lifestyles of today’s consumers.

The breakout session titled, “The Amazon Prime Effect: New Mobile Strategies and Pricing Models for Financial Marketers,” will take place on Monday, May 7, 2018 at 4:00 p.m. PT. In the session, DeFazio will share new research from a recent study by Ron Shevlin of Cornerstone Advisors, commissioned by StrategyCorps, that reveals behaviors of the growing number of dedicated subscription buyers. Nearly 90 percent of consumers belong to at least one subscription service, and 33 percent of people subscribe to six or more services. The research reveals consumers’ interest in a checking account from Amazon, as well as the loyalty and referral behaviors of bank customers in fee-based checking accounts versus free accounts.

Plus, DeFazio will share the latest innovations from financial institutions using voice-activated services with Amazon’s Alexa as well as real case studies of financial institutions who are successfully offering value-added subscription-based checking accounts.

The 2018 Financial Brand Forum will take place May 7-9, 2018. For those unable to attend the session in person, StrategyCorps will also offer an encore presentation webinar on Friday, May 25 at 11:00 a.m. PT/1:00 p.m. CT. To register for the webinar, visit

To schedule an interview or request written articles from DeFazio, contact Sicily Axton at 615-263-7730 or