Deliver your best account lineup.

Protect the relationships your financial institution has with customers by rising to the challenge of making your products more relevant, more valuable and overall better than the competition.

Our two solutions — a mobile app powered by BaZing and our CheckingScore analysis tool — provide an unmatched approach to delivering a modern, top-performing lineup.



modern mobile benefits

Local discounts, cell phone protection, roadside assistance and more benefits are impactful to customers' lives and add tremendous value your accounts.

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Optimizing your relationships

CheckingScore prescribes product upgrades to protect your best, most profitable relationships, while fixing and growing the unprofitable ones.

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We hit the streets to ask real customers about how they feel about banking today, plus the relationships they have with their phones and other modern behaviors that provide insight on how to evolve your banking products.


Banking products are more important than ever, and the best banks are going beyond the basics to connect better with customers' mobile lifestyles. 

View a demo of our BaZing mobile app from this year's Innovation Showcase at the ABA Marketing & Retail Conference. Featuring location-aware discounts and a variety of benefits, like cell phone protection and identity theft protection, all housed right in the app.

The Battle Is Back On for Checking Customers

By out-marketing and out-innovating retail products, larger banks know the battle is on to attract profitable customers, traditional ones right down to millennials. They're offering an attractive “earned” incentive to move and are providing better mobile products and a wider variety of other retail products and services.

Learn more from our latest BankDirector article.

Survey shows 54% of customers are interested in banks locating discounts

A recent survey from Accenture shows that customers want advice-driven banking, including 54% of customers interested in banks locating discounts. 

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