Dave DeFazio will present "The Amazon Prime Effect: New Mobile Strategies and Pricing Models for Financial Marketers" at this year's Financial Brand Forum in Vegas: May 7 at 4 pm.
StrategyCorps was recently named as one of the 2018 Best Places to Work in Financial Technology by American Banker and Best Companies Group. This awards program is designed to identify, recognize and honor the 20 best employers in the financial technology industry that are benefiting the industry’s economy, workforce and businesses.
At this year’s BankDirector Acquire or Be Acquired Conference in Phoenix, Ariz., Dave DeFazio, partner at StrategyCorps, will host a breakout session titled, “The Amazon Prime Effect.” As subscription services are quickly becoming the dominant strategy of today’s best retailers, bankers have a duty to understand this trend and drive their bank beyond just transactions to connect better with modern consumers.
In a recent study by Ron Shevlin of Cornerstone Advisors, commissioned by StrategyCorps, consumers are asked about their interest in a hypothetical Amazon-offered checking account bundle, and the results reveal a meaningful lesson to banks and credit unions – consumers are willing to pay for value in banking products.
"Companies like Facebook, Apple, Amazon, and Starbucks are changing the way that customers expect things to work in the mobile world.”
Don't miss Dave DeFazio's upcoming presentation at the WBA Bank Executives Conference, plus get a preview from Wisconsin Banker's recent article on defining disruption in the banking industry.
We're excited to announce our win in the BankNews Innovative Solution Awards! Our BaZing mobile app was voted #1 Digital Banking Solution, an award to recognize companies that have significantly enhanced products designed to help financial institutions become more efficient, expand their capabilities and better serve their customers.
In conjunction with this year’s ABA Bank Marketing Conference, Dave DeFazio, partner at StrategyCorps, will host a breakout session titled, “The Amazon Prime Effect: Surviving in the New Subscription Society.”
As part of the session, DeFazio will explore:
• How Amazon’s Alexa and Bank of America’s Erica have created the year of hands free banking;
• How companies like Amazon create wildly popular user experiences that have led to 85 million people in the U.S. with paid Prime accounts;
• New consumer research videos to take you into the mind of the customer.
For Southern Bank, a 116-year old institution headquartered in Mount Olive, N.C., its early and prescient FinTech partnership paved the way for something unique: a suite of revenue-generating checking products that delight consumers and support local merchants.
In conjunction with this year’s 40th Directors and CEOs Leadership Convention, Dave DeFazio, Partner at StrategyCorps, will host a breakout session titled, “Mobile Banking: 3 Things Every CU Should be Doing to Compete.” While this question has been asked amongst the financial industry for more than a decade, the answers have continuously evolved and now change faster than ever.
StrategyCorps today announced that its local merchant discount network, provided through its rewards-based mobile app BaZing, has grown to an all-time high in terms of participation. The bank customers and credit union members of StrategyCorps’ financial institutions using the app can now access more than 360,000 discounts nationwide wherever they live, work or travel.
StrategyCorps has made the list of CFO Outlook Magazine’s Top 10 Finance Technology Solutions Providers for 2017. The award recognizes technology providers who offer innovative solutions that empower banks and credit unions to meet their organizational goals without sacrificing quality or jeopardizing compliance. Learn more about why StrategyCorps made the list, including insight from our managing partner Mike Branton.
StrategyCorps has been recognized by the United Way of Williamson County for their work on behalf of the nonprofit. The company received the “Special Event Award” and multiple other awards for their 2016 campaign at the United Way of Williamson County’s annual awards event, which took place earlier this month.
“If you believe mobile services and Millennials are important to the future of our industry, we’ve got to do a better job of learning their language,” he said.
DeFazio showed numerous examples of experience-based mobile apps that are changing the way the financial industry works. “Experience trumps service,” he reiterated time and again, driving home the point that mobile users care more about the experiences offered through their apps than they do the types of services.
StrategyCorps has recently expanded their management team with the addition of Emily Harrington as West Coast Regional Director. Harrington will lead StrategyCorps’ sales strategy in California, Washington, Nevada, Oregon, Alaska, Arizona, Idaho, Montana and Utah. She will also guide product implementation, marketing and launch to aid the development of active working partnerships with the company’s clients.
In conjunction with his recent presentation at the Washington Bankers Association Marketing Conference, Dave DeFazio, Partner at StrategyCorps, will host a webinar titled, “What’s Next for Mobile Banking?” While the financial industry has asked this question for over a decade, the answers have continuously evolved.